IBM Marketing Operations Project Manager
This course provides an introduction the IBM Marketing Operations from the point of view of a Project Manager.
In this course the term project manager is used throughout but in your organization this role may be known by another name such as project leader, team leader, brand manager, and others. For the purposes of this course, we define a Project Manager as a person who leads projects, and may also contribute with completion of tasks. A project manager may be a leader for a line of business, a channel, or a region.
The intended audience for this intermediate course are marketing staff new to IBM Marketing Operations. Please note that there is a separate course for those in a marketing contributor capacity. A third course for system administrators is also available.
There are no prerequisites for this course.
After completing this course, you should be able to connect what you do as a marketing project manager and your work objectives with functionality of IBM Marketing Operations. More specifically, you will achieve these learning objectives:
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