Market Segmentation Using IBM SPSS Statistics
In this one-day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.
This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.
You should have:
Please refer to course overview for description information.
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